According to Michael Bierut ultimatley, it is the brand that makes the logo.
Michael Bierut, one of the foremost graphic designers in the industry, has an interesting take on the logo. He is not trying to be humble about his remarkable creations, but he is highlighting the importance of your brand and the supporting role the logo places in this process.
“It really is about thinking of these symbols as empty vessels in a way and you pour the meaning into them.”
Now, this does not mean that your logo is not essential. Good design communicates loudly, but without a robust supporting brand message, the logo cannot properly take its place front and center on your stage.
If you are interested in making the investment in your branding and website contact
Digital Space Designs to learn more.