So you have a website for your business. You put your time and resources into developing it. You probably felt a sense of accomplishment and relief after it launched. It felt good to finally cross this item off your to-do list. Aside from the regular updates that come with a WordPress website, it is done, set to autopilot, out on the internet for people to find. Phew.

If this sounds like you, I have some bad news. This “launch it and leave it” attitude towards your website is a missed opportunity for your marketing. If you are interested in growing your business with direction you are ignoring the the best tools that you have at your disposal. One is your website and the other is Google.

Your website is your number one salesperson. It is where consumers go to learn more about your business and your brand. But did you know that it can also be used as a vehicle to learn more about your consumers?

Why is it important to learn about your consumers? Because by gaining a deeper understanding of the what, the why, the how, and the where of your clients, you can develop marketing that is effective. Now there is a whole lot of marketing jargon dedicated to learning about consumer behavior, you may of heard these terms before such as The Buyers Journey, Marketing Funnels, and Personas. You do need to get an education in marketing 101 to understand these principles, all you need to know is that it works. By learning about your consumer you can convert more sales.

So how does this apply to your website and Google? Now assuming your website was built with a consumer-focused perspective, you can start to uncover how your consumers are interacting with your messaging. There are many ways to do this. You can learn about your consumer by looking at google analytics from the value your visitor is placing on your website content with page views and bounce rates, what keywords are bringing visitors to your site, and what devices they are using. Blog posts and ads can be understood through shares, likes, views, and clicks. Even direct feedback from your consumers about your website is invaluable and importance should be placed on this information. Through each one of these efforts, there are insights to be gained. It is the savvy business that is not only open to maintaining a consumer-focused perspective, but that is also flexible and committed to improving their messaging.

Here are some more marketing terms, Agile Marketing, SCRUM, and Growth Driven Design. These terms represent systems that allow for cycles to create marketing, learn, and repeat, all with the consumer-focused methodology.

While these may seem like big marketing terms that in no way apply to you, in actuality, these concepts can be scaled down to work for businesses of all sizes.  After all, “Rome was not built in a day”, for all of us even big companies. It is only by taking small steps that big gains can are achieved.

This is the last marketing term for you and this one I want you to remember.

Continuous Improvement.

Digital Space Designs offers a Continuous Improvement System. This program was designed to provide support for all the small steps of ongoing marketing needs. Continuous Improvement helps businesses to develop marketing, gain insights and iterate your message, all with the goal to help grow your sales with a consumer-driven perspective.

Continuous Improvement programs are based on monthly cycles that kick off with agreed upon goals, based on points and not an hourly rate, never overwhelming your business in time and expense. Continuous Improvement allows businesses to move at a pace that works for them.

By having a systematic approach to focus on your marketing helps to make these endeavors manageable. Consistent incremental work will always be more effective that one big project every few years.

If you already have your website built or want to begin working on a more consumer-focused direction, it can be done with a simple change of perspective and a commitment to improve.

Take your website off autopilot and start treating it as a partner for your marketing.

Contact Digital Space Designs if you would like to discuss your goals and how we can work together to reach them.