NYC St. Patrick’s Day Parade
About The Project
Working with The NYC St. Patrick’s Day Parade to build a new website for this beloved organization was a gratifying and exciting project.
Learning about the Parade’s long grand history, seeing the pride and connection of the Irish community near and far, and working closely with the board members and volunteers was truly an honor.
The Parade’s existing website, maintained by volunteers over the years, needed to stay intact to preserve the existing content but was in desperate need of a branding refresh, organization, and editing.
The website design needed to highlight the Parade’s mission better while developing a better user experience to deliver pre-event information leading and Parade day schedules.
The website updated the payment platform to make it easy to collect donations.
We executed a creative fundraising campaign by developing custom functionality that enabled the public to self submit a a Dedication that was automatically posted to the website for for a small donation.
Over time we will continue to grow the website to support this organization’s endeavors.